Marco Polo

I had the pleasure of collaborating once again with our good friends at Mercedes-Benz and Kilian Jornet to create an amazing branded-content film that feels like a personal diary in motion. Its authenticity and naturalness are truly captivating. Jornet shares his daily challenges in his native language while showcasing the incredible Marco Polo, seamlessly blending personal storytelling with product promotion. The aim of the project was to introduce the all-wheel-drive version of the Marco Polo to the relevant audience, and using Jornet as an influencer proved to be a brilliant strategy. The video achieved remarkable reach on Mercedes-Benz's social media channels, with nearly 200,000 users streaming it on YouTube and Facebook alone. We're thrilled that our work resonated with so many people and successfully promoted such an outstanding product.