Evolving from amateur live recordings to professionally-produced CD compilations, the “mixtape” soon became a pillar of hip hop culture, showcasing both emerging and established artists. Predictably, when the music industry finally caught up with what was happening out on the streets, it quickly ruined everything.

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It was great to get into Omar's historic relationship with mixtapes as well as the broader hip hop culture, and his journey through art school and art direction into creative and visual storytelling.

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Youtube: https://lnkd.in/ecXB5B8W

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Hip-hop, being the first genre widely documented in real time by various media, has spawned numerous documentaries. However, the extensive coverage often results in repetitive narratives, offering little new insight for dedicated fans.

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Omar Acosta's No Sleep book design collaboration with Aimé Leon Dore seamlessly blends streetwear aesthetics with high-concept visuals.

On this SPECIAL EDITION of The Movie Podcast, Daniel and Shahbaz are joined by DIRECTOR OMAR ACOSTA & PRODUCER TONY TOUCH, the creators behind the documentary MIXTAPE on Paramount Plus. MIXTAPE is the story of hip hop refusing to take no for an answer. Before radio play, the internet, and social media, there were mixtapes. DJs were tastemakers, trendsetters and creators of the sound that became the biggest musical genre on the planet. The importance of mixtapes goes well beyond the tapes themselves. Mixtapes were a form of currency and a signifier that someone was “in the know” and had their ear to the streets. The culture was too strong to be stopped, and the artists were too talented to be ignored – so they turned the sub-culture into the mainstream, and made hip hop what it is today. MIXTAPE is currently streaming on @paramountplus

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MIXTAPE is the story of hip hop refusing to take no for an answer. Before radio play, the internet, and social media, there were mixtapes. DJs were tastemakers, trendsetters and creators of the sound that became the biggest musical genre on the planet. The importance of mixtapes goes well beyond the tapes themselves. Mixtapes were a form of currency and a signifier that someone was “in the know” and had their ear to the streets. The culture was too strong to be stopped, and the artists were too talented to be ignored – so they turned the sub-culture into the mainstream, and made hip hop what it is today.

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