OA / DESIGN 008STARZ202400:00:00

Fat Joe Talks

CLIENT
STARZ
SCOPE
SHOW IDENTITY
FORMAT
30-MINUTE INTERVIEW SERIES
PREMIERE
OCTOBER 4, 2024

THE ASK / MAKE THE CONVERSATION MOVE

Hosted and executive-produced by Fat Joe, the Starz interview series gives viewers access to cultural figures in their own environments. The first season brought together Method Man, Omari Hardwick, LL Cool J, Mary J. Blige, Hakeem Jeffries, Babyface, T.I. and DJ Khaled.

The identity needed to carry that confidence without interrupting it. Our answer was a transition system that moves like the conversation itself—direct, layered and impossible to ignore.

01 / PROBLEM

Add energy without overpowering the guests.

The package needed enough attitude to feel native to Fat Joe while preserving the intimacy and candor that make the conversations compelling.

02 / SOLUTION

Create one language with multiple tempos.

Three related bumpers use consistent motion behavior and graphic logic, giving editors distinct pacing choices without losing the show’s identity.

03 / RESULT

A flexible identity for an eight-episode launch.

The transition family supported a first season that premiered on Starz on October 4, 2024. Three compatible expressions gave the package enough variation to move across the weekly series without losing recognition.

TRANSITION 01 / THE OPEN

A sharp visual interruption establishes the show’s attitude and creates instant recognition before the next beat lands.

00:00 / 00:00

TRANSITION 02 / THE SHIFT

The second variation changes the energy without changing the language. Different composition, same unmistakable show.

00:00 / 00:00

TRANSITION 03 / THE RETURN

The third bumper closes the loop: a flexible final expression that brings viewers back into the room with momentum intact.

00:00 / 00:00

THE SYSTEM / ONE VOICE, THREE TEMPOS

The bumpers were designed as related behaviors, not matching clips. Each one could change the pace while preserving the show’s identity.

01 / ATTITUDEDIRECTNO DISTANCE BETWEEN HOST AND VIEWER
02 / RHYTHMMODULARMULTIPLE ENERGIES, ONE SYSTEM
03 / RECOGNITIONIMMEDIATETHE SHOW ARRIVES BEFORE THE LOGO DOES
04 / FORMATFLEXIBLEBUILT FOR BROADCAST AND SOCIAL CUTDOWNS

DESIGN PRINCIPLE

Keep the guest at the center. Let the graphics create velocity, punctuation and memory around the conversation.

SYSTEM / DELIVERABLES

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