OA / DESIGN 008STARZ202400:00:00

Fat Joe Talks

CLIENT
STARZ
SCOPE
SHOW IDENTITY
FORMAT
30-MINUTE INTERVIEW SERIES
PREMIERE
OCTOBER 4, 2024

THE BRONX ENTERS AT FULL VOLUME

Hosted and executive-produced by Fat Joe, the Starz interview series gives viewers access to cultural figures in their own environments. The first season brought together Method Man, Omari Hardwick, LL Cool J, Mary J. Blige, Hakeem Jeffries, Babyface, T.I. and DJ Khaled.

Fat Joe’s presence is the starting point. The identity carries that Bronx confidence through bold portraits, oversized type and a family of three transitions.

01 / BRIEF

Add energy without overpowering the guests.

The package needed enough attitude to feel native to Fat Joe while preserving the intimacy and candor that make the conversations compelling.

02 / SYSTEM

Build from portraits, type and concrete.

Cutout portraits and oversized lettering share a rough concrete surface. Their scale and arrangement change across the three bumpers.

03 / LAUNCH

Three transitions for Starz.

Created for Fat Joe Talks, which premiered on Starz on October 4, 2024.

TRANSITION 01 / THE OPEN

Clustered performance portraits and stacked lettering cast long shadows across a rough concrete wall.

TRANSITION 02 / THE SHIFT

Road signs, a plane and a towering microphone form a city collage around Fat Joe in performance.

TRANSITION 03 / THE RETURN

The full show title stands between Fat Joe’s raised arm and a second performance portrait, backed by buildings and speakers.

THE IDENTITY / PORTRAIT, TYPE, TEXTURE

Cutout performance portraits, block lettering and rough concrete tie the three transitions together.

01 / ATTITUDEDIRECTNO DISTANCE BETWEEN HOST AND VIEWER
02 / RHYTHMMODULARMULTIPLE ENERGIES, ONE SYSTEM
03 / RECOGNITIONIMMEDIATETHE SHOW ARRIVES BEFORE THE LOGO DOES
04 / FORMATFLEXIBLEBUILT FOR BROADCAST AND SOCIAL CUTDOWNS

DESIGN PRINCIPLE

Keep Fat Joe larger than life. Let the city, type and texture carry his presence between conversations.

SYSTEM / DELIVERABLES

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